Better For You Wellness

Corporate

Profile

Based in Columbus, Ohio, Better For You Wellness, Inc. - BFYW - is a publicly-traded company with plant-based brands and science-backed sustainable services. Better For You Wellness evaluates opportunities targeting six wellness-focused categories within the rapidly-growing $1.5T wellness industry to create a leading global wellness conglomerate. Using a dual buy + build model, BFYW focuses upon the following six wellness categories:

  • Better Appearance
  • Better Health
  • Better Nutrition
  • Better Fitness
  • Better Sleep, and
  • Better Mindfulness

Targeting 6 Dimensions

of Wellness

Based in Columbus, Ohio, Better For You Wellness, Inc. - BFYW - is a publicly-traded company with plant-based brands and science-backed sustainable services. Better For You Wellness evaluates opportunities targeting six wellness-focused categories within the rapidly-growing $1.5T wellness industry to create a leading global wellness conglomerate. Using a dual buy + build model, BFYW focuses upon
the following six wellness categories:

Appearance
Fitness
Health
Sleep
Nutrition
Mindfulness
our Mission

Offering Unique Wellness Experiences

In October 2021, BFYW announced that it had executed Letters of Intent (LOI) to build its natural skincare line. These LOIs included deals to acquire Ironwood Clay Company outside Vancouver, British Columbia, Ironwood's organic skincare line Nena, and Cannuka.

On December 6, 2021, BFYW terminated its shell status with the launch of Glow Market, a wholly-owned subsidiary of BFYW. Glow Market builds and operates digitally-native, mission-driven brands in multiple consumer product categories within the clean beauty sector. Better Suds operates under the Glow Market umbrella and is the first of many wellness brands that BFYW intends to create, offering opportunities for growth from the ground up. Beyond that, Better Suds has numerous synergies with the Company's three previously announced acquisition targets.

On May 26, 2022, BFYW completed its acquisition of Mango Moi, a personal care company with numerous effective vegan, all natural, non-toxic hair and body care products with a focus on skin and body positivity.

In September 2022, BFYW announced that it had reached a manufacturing agreement with Ironwood to manufacture some of its skincare products, but had terminated the acquisition deal due to Ironwood's Clay Mining Operation's inability to meet SEC reporting requirements related to the mining of a natural resource. BFYW believes terminating the Letter of Intent and entering a manufacturing agreement with Ironwood for some of the Company’s skincare products was in the best interest of BFYW shareholders.

Our Board of

Directors

We are assembling a strong team with vast experience in Ideating, Creating, Incubating, Accelerating, and Scaling Brands and Services for the market.

Photo of Montel Williams
Montel Williams
Photo of David Deming
David Deming
Photo of Stephen Letourneau
Stephen Letourneau
Photo of Dr. Nicola Finley
Photo of Christina Jefferson
Christina Jefferson
Photo of Ian James
Ian James
Photo of Joseph Watson
Joseph Watson

SEC Filings

Contact Us

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