Based in Columbus, Ohio, Better For You Wellness, Inc. - BFYW - is a publicly-traded company with plant-based brands and science-backed sustainable services. Better For You Wellness evaluates opportunities targeting six wellness-focused categories within the rapidly-growing $1.5T wellness industry to create a leading global wellness conglomerate. Using a dual buy + build model, BFYW focuses upon the following six wellness categories:
- Better Appearance
- Better Health
- Better Nutrition
- Better Fitness
- Better Sleep, and
- Better Mindfulness
Targeting 6 Dimensions
Based in Columbus, Ohio, Better For You Wellness, Inc. - BFYW - is a publicly-traded company with plant-based brands and science-backed sustainable services. Better For You Wellness evaluates opportunities targeting six wellness-focused categories within the rapidly-growing $1.5T wellness industry to create a leading global wellness conglomerate. Using a dual buy + build model, BFYW focuses upon
the following six wellness categories:
Offering Unique Wellness Experiences
In October 2021, BFYW announced that it had executed Letters of Intent (LOI) to build its natural skincare line. These LOIs included deals to acquire Ironwood Clay Company outside Vancouver, British Columbia, Ironwood's organic skincare line Nena, and Cannuka.
On December 6, 2021, BFYW terminated its shell status with the launch of Glow Market, a wholly-owned subsidiary of BFYW. Glow Market builds and operates digitally-native, mission-driven brands in multiple consumer product categories within the clean beauty sector. Better Suds operates under the Glow Market umbrella and is the first of many wellness brands that BFYW intends to create, offering opportunities for growth from the ground up. Beyond that, Better Suds has numerous synergies with the Company's three previously announced acquisition targets.
On May 26, 2022, BFYW completed its acquisition of Mango Moi, a personal care company with numerous effective vegan, all natural, non-toxic hair and body care products with a focus on skin and body positivity.
In September 2022, BFYW announced that it had reached a manufacturing agreement with Ironwood to manufacture some of its skincare products, but had terminated the acquisition deal due to Ironwood's Clay Mining Operation's inability to meet SEC reporting requirements related to the mining of a natural resource. BFYW believes terminating the Letter of Intent and entering a manufacturing agreement with Ironwood for some of the Company’s skincare products was in the best interest of BFYW shareholders.
Montel Williams earned his media celebrity status as an Emmy Award winning television personality and radio talk show host.
Mr. Williams is also a decorated Naval officer, inspirational speaker, author, wellness entrepreneur and health advocate. Additionally, Mr. Williams was a Founder of Helius Medical Technologies, Inc. (NASDAQ: HSDT), a neurotechnology company that focuses on developing, licensing, and acquiring non-invasive technologies for the treatment of symptoms caused by neurological disease or trauma. Mr. Williams was also the Founder of the Montel Williams MS Foundation, a 501(c)(3) organization devoted to researching Multiple Sclerosis and helping people suffering from Multiple Sclerosis. Mr. Williams enlisted in the United States Marine Corps in 1974. Mr. Williams received a B.S. in Engineering from the United States Naval Academy in 1980, and served in the United States Navy in active duty until 1991, and as a reservist until 1996 when he retired at the rank of Lieutenant Commander. Mr. Williams’ awards include two Meritorious Service Medals, two Navy Commendation Medals, the National Defense Service Medal, the Navy Achievement Medal, two Navy Expeditionary Medals, the Armed Forces Expeditionary Medal and two Humanitarian Service Medals.
With decades of senior-level investment banking experience, David Deming serves as Partner and Chief Operating Officer of ID Fund LLC, an investor-directed firm for accredited investors. Mr. Deming formerly served as a director of Sorrento Therapeutics Inc. (NASDAQ: SRNE), a clinical stage and commercial-stage biopharmaceutical company that develops therapies for cancer, autoimmune, inflammatory, viral, and neurodegenerative diseases, and has served on the board of numerous other public and private biotechnology companies, in addition to serving on the Board of Trustees of Hobart and William Smith Colleges for over a decade. Mr. Deming started fis career at J.P. Morgan in 1976 and was a Managing Director in charge of the Global Healthcare Investment Banking Group from 1991 to 2003. Mr. Deming received a B.A. in Economics from Hobart College in 1975.
Stephen Letourneau, age 46, attended University of Cincinnati from 1994 to 1997. Mr. Letourneau was appointed as Chief Brand Officer at Green Light Acquisitions, a Cannabis and Hemp investment holding company, where his responsibilities were comprised of developing the brand ethos for consumer-packaged goods. He has held this position from June 2014 to the present. In August of 2019, Stephen organized the CBD Idea Factory, which became The Ideation Lab in January 2020. Stephen has served as the CBD Idea Factory and The Ideation Lab’s Chief Brand Officer from the two companies’ inception until today. Stephen has served as an Advisory Board Member for Nemacolin Resort in Farmington, PA since August 2015 to the present. Stephen is a Council member for the George Washington University School of Business, Digital Marketing Advisory Council member.
Christina Jefferson has spent her career as a leader in the diversity, equity, and inclusion field and currently serves as the Director of Diversity, Equity, and Inclusion for the San Francisco 49ers. Jefferson spent six years of her career with Sephora, leading their diversity and inclusion efforts company wide. During her time at Sephora, Jefferson rose through the ranks working on social impact and diversity and inclusion programs to foster inclusivity across stores, corporate offices, and distribution centers. Jefferson was instrumental in building a talent pipeline to identify and hire individuals from underrepresented groups. In addition to her work internally, Jefferson also advocated for inclusive marketing campaigns and more during her time there. Jefferson sits on several boards, including the Jewish Community Relations Council of San Francisco and Congregation Sherith Israel. Jefferson earned her B.S. from the University of Southern Indiana and her Masters in Human Resource Management from Golden Gate University.
Ian James, age 56, attended Ohio University from 1984 to 1989 where he obtained a Bachelor of Arts. Mr. James was appointed as President at Green Light Acquisitions, a Cannabis and Hemp investment holding company, where his responsibilities were comprised of providing the Company's strategic vision and development leadership in mergers and acquisitions. He has held this position from June 2014 to the present. In August of 2019, Ian organized the CBD Idea Factory, which became The Ideation Lab in January 2020. Ian has served as the CBD Idea Factory and The Ideation Lab’s Chief Executive Officer from the two companies’ inception until today. From 1995 to 1996, Ian served as Merv Griffin’s Corporate Community and Governmental Relations executive, working in the highly regulated gaming industry. In February 2016, Politico magazine named Ian one of the United States' most influential political thought leaders. Ian has served as a Board Member of the Ohio Center for Journalism since August 2020.
CEO of Petland - With decades of executive-level experience as a leader and visionary in the pet industry, Joseph Watson is President and Chief Executive Officer of Petland, Inc., a global pet products retailer with stores in eight countries. Mr. Watson began at Petland as Vice President of Operations in November 2005 and then served as Chief Operating Officer prior to becoming CEO. Since July 2015, Mr. Watson is a member of the Board of Trustees of Shawnee State University and serves as the Chairman of the Board of Trustees of Adena Health System, a medical services provider with four hospitals and six regional clinics in Ohio. Mr. Watson served in the United States Army from 1985 to 1987 and is also a National Guard veteran. Mr. Watson received a B.S. in Communications System Management from Ohio University in 1992, and received a Master's in Business Administration from Ohio University in 1999.
Our Board of
We are assembling a strong team with vast experience in Ideating, Creating, Incubating, Accelerating, and Scaling Brands and Services for the market.
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