Our Family of Brands and Brands under LOI

Seeking Synergistic

and Complementary

Brands, Science,

and Services

Beauty, Skincare
& Functional Beverage

Better Suds is an impact-driven brand offering high quality cruelty-free natural soaps. Better Suds is committed to positively impacting the environment by removing 1 pound of plastic from the ocean for every soap sold through donations to Ocean Blue Project Inc, a 501(c)(3) organization that removes plastics from oceans and waterways.

Back in 2017, Better Suds' founders learned a startling and unforgettable statistic: 238 million people in the United States alone use body wash products in disposable bottles. That figure is estimated to have hit 250 million people as of 2020. That contributes to the generation of 1.4 billion body wash bottles used every year. Better Suds was created to make a difference.

The Jordre Well LOI: The Jordre Well, LLC  is a Columbus, Ohio based functional beverage company that is 49% owned by Coffee Holding Co., Inc. (NASDAQ:JVA), a leading integrated wholesale coffee roaster and dealer in the United States.

The Jordre Well announced its portfolio of products from Stephen James Curated Coffee Collection ("SJCCC"), the Company's premium coffee brand, is now being sold through Amazon.com and is in discussion with major national retailers. The e-commerce giant carries 8 of SJCCC's non-hemp-infused premium coffee products and ships to more than 100 countries around the globe. Additionally, the LOI contemplates Coffee Holding Company continuing its global purchase of coffee beans, manufacturing, distribution, and license of its Cafe Caribe and Harmony Bay to The Jordre Well for Hemp infusion. The Jordre Well's Hemp infused coffees are sold on its site TheJordreWell.com.

Brand Under LOI: Founded in 2017, Cannuka is one of the first legitimately new ideas in the beauty and health category in decades. Cannuka’s brand is both modern and timeless, combining some of the purest, most efficacious ingredients on earth in a way that reflects the changing needs and interests of consumers. Cannuka products are currently available direct-to-consumer via www.Cannuka.com and online and through Ulta, Macy's, Neiman Marcus, Express, QVC, HSN, Revolve, and more. Cannuka has been featured in Forbes, The New York Times, British GQ, PopSugar, Vanity Fair, Marie Clare, New Beauty, and more.

Glow Market LLC, an Ohio Limited Liability  Company, is a wholly owned subsidiary of BFYW. Glow Market builds and operates digitally-native, mission-driven brands within the clean beauty sector in multiple consumer product categories.

Glow Market is positioned to be a leader in Clean Beauty, and will provide consumers the opportunity to purchase a variety of products within the Clean Beauty category. Watch this section for more information about our launch.

Mango Moi was founded in 2019 by Amanda Cayemite and Yapo M'be, and is an established beauty brand offering wholesome, natural, and organic skincare products. offers effective vegan, all natural, non-toxic hair and bodycare products with a focus on skin and body positivity. Mango Moi's goal is to make people feel included, represented, confident, and pampered, especially for those who may feel insecure about themselves due to unrealistic beauty industry standards. Mango Moi products are produced using the highest quality ingredients including mango butter, baobab oil, kukui nut oil, and murumuru butter. Mango Moi products are currently available direct-to-consumer via www.MangoMoi.com.

Incubation and Ideation

Under LOI with The Jordre Well: Established in 2019, The Ideation Lab has been developing plant-based wellness brands, including Garrett and Emmett's Pet Treats, a pet lifestyle brand,E.J. Well Co, a women's wellness brand, and others. The Ideation Lab was honored to be named one of the 50 Best Companies to Watch in 2021 by the world’s most trusted online and print community for business & technology professionals, The Silicon Review. The Ideation Lab's goal is to develop plant-based and Hemp Infused Wellness Brands to meet consumer demand. These include Beauty and Wellness, Functional Pet Treats, Functional Beverages, and Wellness Snacks.

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