Our Family of Brands and Brands under LOI

Seeking Synergistic

and Complementary

Brands, Science,

and Services

Beauty, Skincare
& Functional Beverage

Better Suds is an impact-driven brand offering high quality cruelty-free natural soaps. Better Suds is committed to positively impacting the environment by removing 1 pound of plastic from the ocean for every soap sold through donations to Ocean Blue Project Inc, a 501(c)(3) organization that removes plastics from oceans and waterways.

Back in 2017, Better Suds' founders learned a startling and unforgettable statistic: 238 million people in the United States alone use body wash products in disposable bottles. That figure is estimated to have hit 250 million people as of 2020. That contributes to the generation of 1.4 billion body wash bottles used every year. Better Suds was created to make a difference.

The Jordre Well LOI: The Jordre Well, LLC  is a Columbus, Ohio based functional beverage company.

The Jordre Well announced its portfolio of products from Stephen James Curated Coffee Collection ("SJCCC"), the Company's premium coffee brand's whole bean Light, Medium and Dark roasts are now being sold at select Kroger stores, on Amazon.com, Nemacolin Resort, and is in discussion with other major national retailers. The e-commerce giant carries 8 of SJCCC's non-hemp-infused premium coffee products and ships to more than 100 countries around the globe. Nitro Cold Brew, K-Cups are available online, and Nespresso Pods are planned for future launch. Hemp curious consumers can find SJCCC's Hemp infused coffees on The Jordre Well site located here> TheJordreWell.com.

Glow Market LLC, an Ohio Limited Liability  Company, is a wholly owned subsidiary of BFYW. Glow Market builds and operates digitally-native, mission-driven brands within the clean beauty sector in multiple consumer product categories.

Glow Market is positioned to be a leader in Clean Beauty, and will provide consumers the opportunity to purchase a variety of products within the Clean Beauty category. Watch this section for more information about our launch.

Mango Moi was founded in 2019 by Amanda Cayemite and Yapo M'be, and is an established beauty brand offering wholesome, natural, and organic skincare products. offers effective vegan, all natural, non-toxic hair and bodycare products with a focus on skin and body positivity. Mango Moi's goal is to make people feel included, represented, confident, and pampered, especially for those who may feel insecure about themselves due to unrealistic beauty industry standards. Mango Moi products are produced using the highest quality ingredients including mango butter, baobab oil, kukui nut oil, and murumuru butter. Mango Moi products are currently available direct-to-consumer via www.MangoMoi.com.

Incubation and Ideation

Under LOI with The Jordre Well: Established in 2019, The Ideation Lab has been developing plant-based wellness brands, including Garrett and Emmett's Pet Treats, a pet lifestyle brand, E.J. Well Co, a women's wellness brand, and others. The Ideation Lab was honored to be named one of the 50 Best Companies to Watch in 2021 by the world’s most trusted online and print community for business & technology professionals, The Silicon Review. The Ideation Lab's goal is to develop plant-based and Hemp Infused Wellness Brands to meet consumer demand. These include Beauty and Wellness, Functional Pet Treats, Functional Beverages, and Wellness Snacks.

Contact Us

Interested in learning more about BFYW?

Send us a message. Tell us a little bit about your situation, and we will get back to you as soon as we can.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.